Our Approach towards Sustainability: Building a Secured Future for All

At Max Life, our vision is to be the most admired life insurance company by securing the financial future of our customers. In true spirit, our employees embody this vision and inspire people to increase the value of their lives while keeping integrity at the core of everything we do. As an organisation, we differentiate ourselves from others in the way we do business – with Empathy, Transparency, and Accountability.

Anchored to the core fundamentals of ‘Sevabhav’, credibility, and excellence of the Max Group, we, at Max Life, have made it our mission to deeply cherish and pursue in our day-to-day operations the values of growth mindset, customer obsession, collaboration, and caring. We have always acted proactively to safeguard the interests of our customers, employees, community members, and other stakeholders. Our profound commitment is reflected in our sharper, more focused, and more impactful Environmental Social, and Governance (ESG) programmes. We strive for an equally diverse and inclusive workplace, committed to leading industry best practices in governance. We are taking strides each day toward mitigating the impacts of climate change with an arsenal of ESG strategies designed to align our goals with material topics.


Our Transformational ESG Strategy

We introduced a long-term, transformational ESG strategy in 2021 that carved our sustainable goals, beliefs, and our position as one of India’s top life insurance companies. We consistently strive to create a sustainable future by focusing on our strategic areas.




Working Sustainably and Ethically

A robust corporate governance framework and ethical business practices are fundamental to sustainable functioning. We constantly work towards earning our customers’ trust as their preferred financial partners and assuring their financial security. With this vision guiding us, we hope to positively impact the nation and propel the sustainable growth of our local communities.


Care for People and the Community

People are the bedrock of Max Life’s success. Building a progressive organisation driven by our purpose of inspiring people to increase the value of their lives remains our North Star. Diversity, equity, and inclusion are at the heart of our operations, and we had encouraging results in FY 22 deploying enabling programs and initiatives. Today, more than 45% of our sales agents are women, the highest in India’s life insurance sector.




Financial Responsibility

We have a financial obligation to meet our customers’ needs for long-term protection and savings while protecting the interests of other stakeholders. We are conscious of the potential influence that our investments may have on people’s lives. To encourage sustainable behaviour that will lead to wealth creation, we must consider ESG concerns while making investment decisions.


Green Operations

We ensure to take appropriate measures to address key areas of concern within the organisation to reduce our environmental footprint. We address issues such as waste management, water conservation, emissions reduction, and energy conservation through internal operations.


Our Performance at a Glance

Title of the document Environment                    Social                            Governance





   Road Ahead


Sustainability is a dynamic concept that needs refining and upgrading in light of the changing global practices, policies, and benchmarks followed by organisations worldwide. We aim to improve our ESG performance by continuing to review, refine, and strengthen our ESG practices. As part of our continued commitment to strengthening our ESG journey, we focus on the following:

• Cut down our CO2 emissions by 80% by FY28

• Increase the gender diversity ratio from the current 25% to 30% by FY25

• Digitally enable (self-servicing) business transactions – 90% of all self-servicing operations to become digital by FY25

• Improve the number of digital learning hours to upskill and reskill employees; also improve total training hours by ~3X by FY25

• Improve ESG integration* and compliance^ in investment decision-making – 100% ESG integration in equity investment research and decision-making by FY23 and 75% of an equity portfolio to be ESG compliant at all times from FY23

• Adopting the best ESG practices across industries to enhance overall operational standards



Why Choose Max Life

Here are some of the numbers that speak about our accomplishments

Why Choose Max Life

Here are some of the numbers that speak about our accomplishments
Claims Paid Percentage



(Source: Individual Death Claim Paid Ratio as per Audited Financials for FY 2022-2023)

Max Life's Presence

269 Offices

269 Offices

(Source: As reported to IRDAI, FY 2022-23)

Sum Assured

₹1,397,142 Cr.

₹1,397,142 Cr.

In force (individual) (Source: Max Life Public Disclosure, FY 2022-23)

Assets Under Management

₹122,857 Cr.

₹122,857 Cr.

(Source: Max Life Public Disclosure, FY 2022-23)

More reasons why our customers choose us



Let’s Connect

Let’s Connect

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0124 648 8900
 (09:00 AM to 09:00 PM Monday to Saturday)

SMS 'LIFE' to 5616188

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1860 120 5577
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011-71025900; 011-61329950
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